Opinion: My Apologies – The print edition of USA Today is still going strong.
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| A man reading USA Today newspaper in New York City, New York, in February 2020. (Shutterstock) |
The print edition of USA Today is a profitable product,” she replied, “which we will continue to publish as long as readers want it, and it continues to make financial sense.”
Several times in a half-hour interview, Wadsworth alluded to a second reason — branding.
USA Today and the rest of the company are gradually transitioning to “a largely digital business,” she said. Still, a print front page and the traditional newspaper organization by sections are “a very recognizable part of our brand.”
Hotel distribution figures into the brand equation in another way. For most of its 40 years, a big part of USA Today’s identity was as the traveler’s newspaper. You could count on finding a copy outside the door of your room when you woke up.
These days, participating hotels are much more likely to leave stacks at the front desk or a breakfast area. Some are taken, some not. But those print papers remain “a nice billboard for USA Today,” Wadsworth told me. “People think about it, even
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